October sees the welcome return of National HND Month, and expectations are high following the first ever initiative of its kind held last year.
As a heavily news focused organisation, home news delivery (HND) services are of the utmost importance to many Fed members.
For far too long, the news trade has been its own worst enemy by creating and perpetuating a ‘them and us’ situation.
That’s why the concept of a dedicated, collaborative industry campaign involving all players in the newspaper market – publishers, wholesalers, trade bodies and retailers – is a massive game changer.
Despite time constraints on organising such a large scale event, last year’s campaign was a huge success. However, the main difference this year is the focus on making it a live event across the whole month, with fresh daily content, competitions and offers, as well as a daily prize draw worth £200.
National and regional publishers have committed to including more coverage across all their titles, as well as a raft of reduced offers to help retailers sign up new subscription customers.
There will be more competitions and offers all the way through the month, including a £200 daily prize draw eligible for all retailers that are taking part.
All participants are being encouraged to share ideas, stories, images and updates on how they are embracing HND Month, along with details of their successes to highlight and recognise the great work and commitment of their wonderful stores and delivery staff.
As the National President of the Fed, I am both pleased to welcome the return of HND Month and excited by the prospect of an even bigger and better campaign that will see increased profits for so many of our members.
In these difficult trading times, we need every bit of help we can get.
