The HND Month team presented to delegates at this year’s NFRN (The Fed) conference in June. The audience were taken through the results from last year’s initial launch to remind the audience why HND Month 2023 was awarded Newstand Initiative of the Year, alongside the exciting plans already taking shape for this year’s event in October.
The presentation outlined the key initiatives and activities aimed at boosting engagement and sales for independent retailers across the nation. A huge focus has been placed on increasing awareness this year including a much bigger presence via social media. There will be regular posts on all the exclusive updates both in the build up to and during the event, plus details of the many ways for retailers to engage with HND Month this year, with loads more competitions just for getting involved!
Of the participants that took part in 2023, 43% were Fed members; a fantastic achievement but conference was told this number can grow for 2024. One way is for non-HND retailers to register and convert their casual sale customers to one of the many fantastic subscriptions offers that publishers have already committed to.
The main change for this year is the launch of an additional website, completely separate from the existing trade-facing HND site. On the new website, member’s customers will be able view all of the offers for their preferred title(s) before purchasing a special HND Month subscription deal.
Andy Law, senior national account manager for Mail newspapers said “This year’s HND Month promises to be bigger and better than last year’s. This year, there will be more in paper advertising, more retailer promotions an improved website and also a more dynamic way for customers to access the offers available”.
Paul Bacon, Key accounts manager at i newspaper said “We have taken onboard your feedback from last years event and have implemented many of these changes into our planning for this year”. He went on to say “This year we have launched our Guides section on the HND Month website, there are three already live with many more to be added over the coming months”.
The presentation, which was well received by the delegates in attendance, finished with a summary of the exciting plans the collaboration from across the industry have lined up for this year’s event along with a reminder on how members can sign-up.
In closing, Andy Law added “We want this year’s event to come alive! This year’s campaign shouldn’t just be limited to HND retailers, but all can participate! Subscriptions are a great way to lock your customers in or get them to increase their frequency of purchase. We look forward to working with the FED and all of it’s members on making this year’s event the huge success we know it can be”.
Registration is open now!
