After playing a supporting role and encouraging its members to participate for three years the Fed took over the driving seat for 2026 with the industry body agreeing to arrange the event. Here The Fed’s News Category Manager Andrew Williamson explains why retailers should get involved in 2026 and why the Fed were more than happy to facilitate this years event
HND month is a one of a kind event for our industry, for one month we all unite and do our best to promote the delivered copy. For the Fed the HND Month initiative aligns perfectly with our own Pro-Print strategy and many of our members will again be involved and benefiting from HND month again in 2026 so for us when it was suggested we take a more hands on role it was a no brainer.
I hope to see record numbers of retailers supporting the event in 2026 as it provides the perfect opportunity to try and grow your sales whilst benefiting from cross industry support and a enticing promotions designed to save your customers money. If you have not already registered firstly why not? Secondly register here and ensure you are included in the early bird draw which closes in a couple of weeks
